Video 1 of 4 - This is the original demo video posted on Kickstarter from the inventors. They raised called the product NoClean Aquariums™ - Self-Cleaning Betta Fish Tank and raised $53,015 from $556 backers. Thankfully, they were smart enough to realize being on the public domain opens you up to competition, so moving fast and choosing the right partner is critical to success. They decided to use some of the proceeds to partner on an As Seen On TV market viability test with Will It Launch. willitlaunch.com The NoClean Aquariums Self Cleaning Betta Aquarium did well and 5 market viability tests and 3 name changes later, My Fun Fish was born. Watch the progression.