Guinness Surfer Ad (with Horses) 1998

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Most popular comments
for Guinness Surfer Ad (with Horses) 1998

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ponchobill72 - 6 years ago

Brilliant! Just like the beer itself.

Jarvee Jack - 7 years ago

In case anybody of you guys need to have a Horse T-shirt , you can check our 140 various models at : https ://www .sunfrog .com/Premium_Shirts/Horses

Sam Green - 7 years ago

This is the best advert of all time visually stunning and powerful could watch it again and again

MacavityF - 7 years ago

very good but also appears heavily influenced by The Last Unicorn

Lee Barlow - 7 years ago

Classic x

Rich Kenyon - 7 years ago

Like many have already said, without question the greatest ad EVER!!! Thanks to leftfield as well

Umer Raja - 7 years ago

Cricinfo anyone?

Dan Stopani - 7 years ago

Here's to waiting for the Leftfield ticket release!

Chun Ho Ries Ries Cheung - Juniper - 8 years ago

lol noob

10. comment for Guinness Surfer Ad (with Horses) 1998

Mark Baker - 8 years ago

best TV ad ever

Ali Ahmadi - 8 years ago

came here from top gear motorhomes episode

Stephen Mumford - 8 years ago

It's 2016 and still I cannot pick up a Gunnuiss and NOT hear this song and see this surfing advert

Larry Duff - 7 years ago

Dana 60g White I ate your mum out

Mark Baker - 8 years ago

fact

Dana 60g White - 8 years ago

I'm just having one now that's why I'm searching for this advert lol

ILLUMIN8MALLORCA - 8 years ago

Never fails to amaze

Louis Davies - 8 years ago

Jonathan Glazer directed this....makes sense now as he is a brilliant director.

ShizukuSeiji - 7 years ago

Under the Skin brought me here.

Mr. cat - 8 years ago

fake and gay

Benjamin TG - 8 years ago

Like your fucking face.

YManCyberDude - 8 years ago

Well that was strange enough . . .

Liam Blackburn - 8 years ago

Anyone else here from the Top Gear Unseen footage video?

Zac - 7 years ago

"It's not a film- I'm dealing with blithering idiots".

ARRRG ARRRG - 8 years ago

Oh yeah

Patricija Makaj - 8 years ago

yeah ☺

Hanan Ur Rehman - 8 years ago

yes

Joe Sheppard - 8 years ago

Indeed I am.

Diana Prince - 8 years ago

why dont they upgrade this ad, it was the best ad ever!! watching it with pixels is a wank .

m3erw - 8 years ago

+honeycat535 That is the most stupid comment I have ever read.

Zebix - 8 years ago

Brewdog Jet Black Heart ad brought me here

20. comment for Guinness Surfer Ad (with Horses) 1998

Sam Cartwright - 9 years ago

An art directing masterclass

Ian Shattock - 7 years ago

The Batman
they made a programme about the making of the add

The Batman - 7 years ago

It's a classic.

iskander x - 8 years ago

+Sam Cartwright directing too

Anthony Davies - 9 years ago

Saw an image of this painted over the back of a lorry cab the other day, looked marvellous! Driver said few people recognise it! Shame, memorable advert

Union Jack- - 9 years ago

Tune : ) Leftfield - Phat Planet

Michael Parker - 9 years ago

Haven't seen so many old nags in the water since my wife went swimming.

Steve Ford - 9 years ago

It's simply the best ad ever, in terms of creating a mystique and unstoppable sense of cool about the product, and well before the hipster phenomenon and all its fake values. I liked Guinness before it, but after this ad it was like all my art buttons got pressed every time I had another pint. This is as close to pure art as the dirty business of selling commodity to punters ever got.

Better quality clip: http://www.framestore.com/work/guinness-surfer

Marcus Compton - 7 years ago

He waits ....thats what he does

Apocryphal Shedinja - 7 years ago

"Long before the hipster phenomenon" <-- Lol.

Catcrumbs - 8 years ago

404 :(

Thomas Young - 9 years ago

Whoever wrote that script was a genius wordsmith. I'm a copywriter and there's things in there I just wouldn't think of writing. Guess thats why Ive never written an award winning ad... yet. :)

Kieron Evans - 8 years ago

+Dennis Kwok Not really. He directed it, but David Abbott came up with it and Tom Carty was the copywriter.

Mark Brown - 9 years ago

+Steve Ford The main guys is a Polynesian surfer, but this was filmed in Hawaii over 9 days

pakie o'brien - 9 years ago

and guinness are after making more great ads for rugby look up guinness david vs goliath even if ur not a fan of rugby it still gives you the chills

Dennis Kwok - 9 years ago

+Thomas Young The brains behind the advert was Jonathon Glazer. Who also directed Sexy Beast, Birth and most recently, Under The Skin.

Thomas Young - 9 years ago

+Spitsworth That's not what I wrote. Read it again. Properly.

Spitsworth - 9 years ago

+Thomas Young >better writer than me
>MUST BE A GENIUS
k

Thomas Young - 9 years ago

+Brad Brassman Bastard! He plagiarised it. Great idea to do so I guess. :/

Brad Brassman - 9 years ago

+Thomas Young Herman Melville wrote it. Most of it is from Moby Dick.

crayzmarc - 9 years ago

+Steve Ford Yeah I heard that too. Though I don't think they're Hawaiian, but maybe Italian or something.

Steve Ford - 9 years ago

+Thomas Young Agreed! The visuals are also done beautifully and somewhere, years ago, I read the back story and the dudes in it are real Hawaiian surfers, not chiselled actors or agency extras. This ad is what hipsters want to be but fail at. It has real authenticity and grit and does its job (as an ad) perfectly. Makes you want to be like those guys.

The Flump - 9 years ago

shame it doesnt change the fact guinness tastes like blood and iron mixed with old cream

Jason Voorheese - 7 years ago

you know what? fuck you

The Flump - 9 years ago

when you get down to the bottom of the glass it tastes like iron filings, or maybe like licking a battery. doesn't travel through the human body so well either

Steve Ford - 9 years ago

+The Hound I've never really tasted blood or iron in Guinness. It's just very dark roasted bitter and rich malt with some other undertones of flavour. Cream, yes, specially proper draught Guinness hand drawn in Ireland. It doesn't travel so well.

JWD1012 - 9 years ago

+The Hound As someone who loves Guinness, that's a phenomenal and accurate description.

Christopher Cottell - 9 years ago

+The Hound you say that like it's a bad thing!

Darren Grayshon - 9 years ago

And the phat drummer hit the beat with all his heart.......

glenn sanders - 9 years ago

Whoever came up with this idea for the guinness campaign knew what they were doing. It is stunning and very well filmed and put together.

Duffers-11 - 9 years ago

this advert gives me goosebumps!

30. comment for Guinness Surfer Ad (with Horses) 1998

M Jay - 9 years ago

+Keith Bridges I agree does exactly the same to me use to love this ad so much!

Scuffy P - 9 years ago

LOVED this advert when I was a kid. Absolutely loved it.

kingshearer2 - 9 years ago

It should have been an advert for clothes or aftershave.

kingshearer2 - 9 years ago

Yer I think it's bottled/canned in the UK and that's what I've seen. Apparently it doesn't taste no where as nice as the guinness over in Ireland which made me think us in England try to make it and ruin it.

usandusonly32 - 9 years ago

+kingshearer2 Guinness is not made in the UK. Its made in Dublin which is in the Republic of Ireland. You lads have your own beers. Guinness is Irish

Lard Hamlinton - 9 years ago

Nancy boy? You mean guys like Laird Hamilton and Brian Keaulana?

kingshearer2 - 9 years ago

I'm from England and no surfer nancy boy isa going to persuade me to buy some inferior made for UK black stuff.

Steve Ford - 9 years ago

+Lard Hamilton That's true if you're drinking it anywhere other than Ireland (and this ad was made for the UK market). In a proper boozer in Ireland there are half a dozen already poured and settled and topped off, just waiting for the next customer. He'll be along in like, 30 seconds tops and get his black stuff soon as money changes hands.

Lard Hamlinton - 9 years ago

The idea is when a Guinness is poured the head is more that half the volume. You have to wait..... Longer than you want to..... If you want a Guinness.

Julian Milnes - 9 years ago

Not sure you've ever pushed yourself on a board there....

João Paulo Calvet - 9 years ago

no it wouldnt

Durins Bane - 10 years ago

Gosh this great clip deserves much higher quality.Somebody give this the justice it deserves?

m1ck3y78 - 10 years ago

Best add ever made, still gives me goose bumps, love it!

Janek Reynolds - 10 years ago

For anybody who is interested... Framestore have a higher quality copy.

www.framestore.com/work/guinness-surfer

alvareo92 - 9 years ago

It's the shorter version :(

rolaz productions - 10 years ago

Thank you. :)

Janek Reynolds - 10 years ago

Last night I e-mailed Guinness asking them if there is an HD version of this anywhere. You know what they sent me? A link to this video on this page... I think maybe Guiness are employing idiots.

Trevor Sniper - 7 years ago

It wasn't filmed in HD.... that makes you the idiot doesn't it?

nicholas kehe - 8 years ago

You can find it in good quality on the DVD "The Work Of Director Jonothan Glazer" who is the director of the Clip. It's part of a very cool series of DVD's by the way. There are also DVDs of Mark Romanek, Michel Gondry and Spike Jonze: Directors Label by Palm Pictures.

Scott Steiner - 8 years ago

I'm surprised they even responded, to be honest.

Pero Nakov - 9 years ago

+Janek Reynolds http://www.framestore.com/work/guinness-surfer

Shore Knee Harper - 10 years ago

what you waitin 4 - lets get

NormanMatchem - 10 years ago

Just yesterday I had around 6-8 Guinness... now I want another, and it's only 9AM lol Guinness>Lager. End of...

Michael Greenwood - 7 years ago

The 10 Attributes of Guiness.

1. Inability to walk in a straight line.
2. Sleurred speech.
3. Driving impairment.
4. Beer breath.
5. Increased stupidity.
6. Drousiness.
7. Forgetting.
8. Loss of consciousness.
9. Sexual droup.
10. Vomitting.
There are loads more. Please add a few of your own.

Michael Greenwood - 7 years ago

Try my water alcohol test. Put 4 pints of good water on the table and try and drink them. The theory is that beer is a stupifyer. It switces off your reasoning ability. So you don't really know when you have had enough untill you see you have had enough. The normal messages are not getting through to you from your internal digestive system as they would with water or non narcotic liquids. There fore you drink beyond sensible or beyond the volume of a normal drink.
My qualifications are in Nutritional science. I used to be a brewer.

the Sun and the Earth - 10 years ago

this and chanel advert, prob the best...

gilki[] - 10 years ago

ZombieCleo

Massive Balloonknot - 10 years ago

such a bad ass advert

Animesh Bajpai - 10 years ago

can anyone provide me the link to the background score?..its amazing

Adam Thurston - 10 years ago

It's on the Rhythm and Stealth LP...the whole LP is excellent, while you're there get their album, Leftism, that's excellent too... 8)

Animesh Bajpai - 10 years ago

+Varun George
thnx

Animesh Bajpai - 10 years ago

i m speechless

Abhijeet Bajpai - 10 years ago

kya mast tha isme.....ajeeb sa tha

Animesh Bajpai - 10 years ago

+Abhijeet Bajpai
haha...mast ad hai na

Abhijeet Bajpai - 10 years ago

kya kya dekha karte ho

AnyBodyWannaPeanut - 10 years ago

All I think of is Beast Machines... lol

Oscar301 - 10 years ago

probably the greatest ever advert

Jamal Khadr - 10 years ago

..t

Harry Markham - 11 years ago

moby dick

RachelKatWalsh - 11 years ago

Amazing ad, gives me chills. Also, the horses remind me of capaill uisce. And I will love anyone who understands what I'm referring to

Shabaabul Awliya - 11 years ago

One of the BEST ads EVER - FACT!

50. comment for Guinness Surfer Ad (with Horses) 1998

tea kaluna - 11 years ago

The man whos face was in the beginning & made it out at the end is my grandfather Chadwick (Dino) Ching r.i.p love you papa !!!!

Ivana Preiss - 11 years ago

this is advertising. a classic.

mykreevesofficial - 11 years ago

Still an iconic advert, even all these years later.

skin244 - 11 years ago

nottin like an owld pint :)))

Jackmanorishe - 11 years ago

(((((((((MAn MURPHY The Markets Belfast)))))))))))))) best Guinness advert ever watch it type it in............... from 3minutes to 8minutes

rachidizere rachidkhamlichi - 11 years ago

Remember this advert since i was 8 years old that how good it and the song is. Nowadays u get rubbish adverts.

George May - 11 years ago

Hence the horses... very clever!

George May - 11 years ago

Noun 1. white horse - a wave that is blown by the wind so its crest is broken and appears white

DryIce7 - 11 years ago

And also one of the most expensive adverts.

stephanie clark - 11 years ago

The best ever af

Lewis Burford - 11 years ago

Jack frags

Yeezus - 11 years ago

jackfrags

john darwin - 11 years ago

love this. this is what its like inside my head. .......for those fleeting moments of some pure FUCK YEAH.

2frey84 - 11 years ago

greatest advert of all time

Noobwayornoway - 12 years ago

John lwis advert

Jack kaden - 12 years ago

JUST TO SAY THANKS FOR TF VIDS.

furryjen210 - 12 years ago

why?

Craig Ackroyd - 12 years ago

It would have been very ingenious to have made this advert last exactly 119.5 seconds

jonny johnfaa - 12 years ago

Still the best advert.

BjornSvenson - 12 years ago

skip the silence? good things come to those who wait

Sam - 12 years ago

Sea Willow: it's Phat Planet, by Leftfield.

Sea Willow - 12 years ago

What's the song in this advert called?

ToffeeMark - 12 years ago

White horses are a common metaphor for describing the foam on white topped waves, whitecaps surf etc, used to describe rough seas, i.e. lots of white horses. This ad Looked pretty awesome. Especially the angry, wild white horses... i.e. angry wild scary surf.

gpoop23 - 12 years ago

I get the waiting metaphor, but what do the horses represent?

stevo728822 - 12 years ago

Question...account...account...claim...account...salutation....account...visual account...claim.

255ad - 12 years ago

channel 4 voted it so

firestarter147 - 12 years ago

this is class - how to create tension from complete silence for over 10 seconds!

Paul D - 12 years ago

@malechauvinistxy ah the good old days. All loved up and out for the weekend in North London.

Boo Spanyer Cassiopeia - 13 years ago

@sport231 Leftfield---Phat Planet Cheers! :)

flowerbower - 13 years ago

@AlamoJane Sure. But be cautious. If one gets caught up in things at that emotional level, one will be a sucker for those who are all too ready to exploit their audience ... at that level: mere alcohol producers and other advertisers, religious zealots, politicians, etc.

Fruitloops - 13 years ago

@flowerbower It may be an advert made by 'mere alcohol-producers' but watching it makes me want to go outside and run or swim or dance because I'm alive! Again, don't think I'm alone in feeling like that either. I'm not going to make any sweeping statements about art being fundamental to being human because well, it's each to their own. I do feel sorry that you don't experience the same pulse thumping, primal feeling though. Turn it up and turn it up loud! 'Scuse me I'm going for a run. :D

sport231 - 13 years ago

whats the songs name ???????????????????????

Oliver Armstrong - 13 years ago

@Zttbm so it failed, that's the whole point of an advert

flowerbower - 13 years ago

@AlamoJane 'White horses' has of course long been a poetic term for the spume on breaking waves. So one could argue that the Crane painting was just a laborious metaphor. Perhaps I am just very resistant to being swayed by artistic works. Such sentiments are too easily manipulated; in this case, by mere alcohol-producers.

Fruitloops - 13 years ago

@flowerbower Does it have to be original to be inspiring? The visual of white horses driving the wave front is powerful in Walter Crane's painting and, to me, it's powerful here. Looking at all the comments on this video, I don't think I'm alone in getting chills down my spine when I watch this.

flowerbower - 13 years ago

@callummacewan But that was my point, moron; 'arty' types pretend that their stock-in-trade is originality and imagination ... and they do not exhibit any! Art cannot hold a candle to science.

Callum Macewan - 13 years ago

@flowerbower where do you think they got the idea dick head

Zttbm - 13 years ago

@ollie110795 So what?

flowerbower - 13 years ago

Not exactly original in concept: this is a direct rip-off of the painting, "The Horses of Neptune" by Walter Crane (1845-1915).

keeneyboy1 - 13 years ago

was this advert actually from 1998?

Millie Camilleri - 13 years ago

This is the best advert ever made! Legendary!

blackArt2000 - 13 years ago

I remember seeing this in the cinema for the first time! Totally Amazing!

Lisa Pacitti - 13 years ago

One of the best adverts ever made.

SpartanXIII - 13 years ago

1 year left and I can finally try the stuff!

Andrew Pratt - 13 years ago

Absolutely Incredible Advert. I Fancy a Pint Now

Em Harris - 13 years ago

@1981gooner Leftfield - Phat Planet

manslayer1972 - 13 years ago

quick its a fuckin tsunami lol... run away

Thefirefoxfurry - 13 years ago

Most powerful message advert ever!

carbonfootprintmyass - 13 years ago

i cant beleive it was that long ago

olliekor - 13 years ago

This is what Guinness feels like when you drink it...

100. comment for Guinness Surfer Ad (with Horses) 1998

Prentiss Thomas - 14 years ago

@pigeonpsycho In what way?

Corcaigh Rebel - 14 years ago

@traboys - think I would have to agree, takes it to a whole new level.

reabo - 14 years ago

So iconic!

Adam Rondelet - 14 years ago

this video made me want to surf......and so I surf, surf and surf

Daddy Pobbin - 14 years ago

Good things come to those who wait...

Dirty Frank - 14 years ago

I'd murder a pint of Guinness right now

traboys - 14 years ago

@reverendraver247 Yes i wasnt born yesterday lol! I know who rusty is.

Michael Animasaun - 15 years ago

it seems like time stops when you watch it

S Mansel - 15 years ago

epic

traboys - 15 years ago

probly the best ad ever made

About Guinness Surfer Ad (with Horses) 1998

The "Guinness Surfer Ad (with Horses) 1998" video is part of the surfing, sexy girls, beach category, which contains similar videos like this one.